Church & Duncan: Deep Data Science and Machine Learning Consulting

Personalized Marketing

Align marketing activities to your customers' expectations.

What is it about?

By just looking at the data, our solution can give a face to your customers and identify common characteristics among customer groups. This allows you to align your marketing tactics and target marketing outreach to these groups.

Benefits

Understand your target markets and get to know what attracts people and how products and services are consumed.

Market to receptive prospects by selecting prospects that will respond to a campaign and become a new customer.

Achieve increased success with your marketing outreach by improving conversion rates and reducing marketing spending.

Understand the customer-product segment matrix and be supported in adjusting your go-to-market strategies.

Anticipate what customers like or need and improve customer satisfaction and loyalty.

For each customer, calculate product affinities and optimize customer targeting through biography- and affinity-tailored recommendations.

Identify customers with a high probability to respond to a campaign, to purchase your product, or to subscribe to your services.